Store Admin User Manual

If your store is new, these steps get it ready to take orders. Each one links to the page that explains it.

Open the admin address your store was given (it usually ends in -api.siakami.com/app). Enter your work email and password and click Continue with Email. Stores that use the central staff sign-in show that sign-in box instead; use the same email and password.

Forgot your password? Click Reset under the form and follow the email you receive.

The left menu holds everything you work with daily. The most used areas, Orders, Products, Inventory and Customers, are always open. The rest sit in groups you can expand: Marketing, Insights, Online store and Risk. Settings is at the bottom.

Most menu items open a page with tabs across the top. For example, Orders has All orders, Drafts and Payment verification.

Click Search at the top of the left menu, or press Ctrl + K (⌘ + K on a Mac). Type a page name, an order number, a product or a customer, then press Enter.

Keyboard shortcuts are shown beside each page. For example, press G then O to go to Orders.

Change your name and admin language, turn on Two-factor authentication with an authenticator app, and change your password. A new password must be at least 12 characters.

A product is one item in your shop, such as "Noor Embroidered Kurta". Its variants are the choices a shopper makes, such as Size or Colour. Each combination of choices is a SKU, for example "Size M", and each SKU has its own code, price and stock.

Click a product in the list to open it. Each box has a ••• menu with an Edit option.

• Search appearance: the title and description Google shows. Click Edit to write your own instead of the defaults.
• Pictures: add photos or videos, drag to reorder, and add alt text so screen readers and search engines can describe each image.
• Ask for pricing: hide the price and show an Inquire on WhatsApp button instead, useful for made-to-order pieces.
• Attributes: fabric, weight and measurements used for shipping and filters.
• Variants and SKUs: add sizes, change prices or stock, or edit several SKUs at once in the grid.
• Sales channels: choose where the product is sold, for example your online store or your shop.

To take a product off sale without deleting it, open the ••• menu beside its title, choose Edit and set the status to Draft.

Click Create, give the collection a title, then open it and use Add products. Inside a collection you can drag products into the order shoppers see them, and edit its search appearance.

Click Create to add a category, and choose a parent to nest it. Edit ranking lets you drag categories into the order they appear in your shop menu. Set a category's Visibility to internal to hide it from shoppers.

The Overview tab counts your categories, collections, tags, types and products, and flags any products missing a category, type or tag. Use the Product types and Product tags tabs to create or rename them.

Filter the catalogue, tick the products you want, and choose an action for all of them: Change status, Set collection, Set type, Add or remove tag, Add or remove sales channel, Assign size chart or Assign How to Measure guide. Export current filter downloads the filtered list as a spreadsheet.

On Products › All products, click Export to download your products as a CSV file, or Import to upload one. Download product-import-template.csv from the import panel to see the columns. To update existing products, keep their handle and ID in the file; you are asked to confirm before anything changes.

Other bulk files, including promotions, price lists, collections and categories, tags and types, stock levels, product attributes and shipping rates, are imported under Settings › Data & maintenance › Import. Pick the data type, download its template or your current data, edit it, and drop the file back in.

Search for a product and add it to put it at the top of your main shop listing. Drag to arrange, then click Save order. Products you do not place keep appearing after these. Category and collection pages keep their own order, set on those pages.

A size chart is a table of measurements per size. Click Create size chart, or Import from file to load one from a spreadsheet. A How to measure guide is an image that shows shoppers how to take their measurements; click Create guide.

One chart or guide can be linked to any number of products, either on each product page or for many products at once in Bulk edit. Editing a chart updates it on every product that uses it.

Available is in stock minus reserved. Stock is reserved as soon as an order is placed and released when it ships or is cancelled. Use Manage locations to stock a SKU at another location.

Lists stock held for open orders. Click Create to hold stock by hand, for example for a customer collecting from your shop later.

Groups your stock by how long it has been sitting: 0–30, 31–60, 61–90 and over 90 days. The tiles show how many SKUs you track, the money tied up in stock, the average age, and the share of stale stock. Each row suggests a markdown for older stock. Click Export CSV to work on the list in a spreadsheet.

A location is anywhere you keep stock: a warehouse, a shop or a stitching unit. Click Create and enter the address. Open a location to switch on Shipping and Pickup from it, choose its delivery zones and shipping options, and pick which sales channels it serves.

The list shows each order's number, date, customer, sales channel, payment status, fulfilment status and total. Use Search for an order number, name or email, and Add filter to narrow by region, sales channel or date. Export downloads the list as a CSV file.

• Download invoice: Original Invoice prints in the order currency; Brand Invoice converts to US dollars at the rate you type, or your default rate. The invoice opens in a new tab; use your browser's Save as PDF.
• Summary: items, shipping, tax, discounts, what has been paid and what is outstanding.
• Payments: each payment, with options to capture or refund.
• Fraud check: a risk score with the reasons behind it, and Approve & capture or Reject & void buttons. See Risk.
• Customer: contact details and addresses, with copy buttons.
• Order progress: click Add activity to record steps such as "Stitching started" or "Called customer". You set the list of activities in Order setup.
• Activity and History: a timeline of everything that happened to the order, and which staff member did it.

When a parcel is ready, you can book the courier straight from the order. The consignment is created with the courier, its label is saved on the order, and the tracking number fills in by itself. The customer's shipped email carries the courier's tracking link.

Each fulfilment on the order page now has a Shipments panel showing the courier, the CN (consignment number) and its status. From there you can:

• Print label or Download label. Stored labels are removed after the number of days set under Couriers; after that, reprint from the courier's own portal.
• Open Public tracking, the same link the customer gets. Couriers without a tracking page show Courier website instead.
• Open Shipping log to see every booking step and tracking update from the courier.
• Retry label if the label could not be saved, or retry marking the parcel shipped if that step failed.
• Cancel booking to cancel the CN with the courier. This does not cancel the order or its fulfilment. CallCourier cannot be cancelled online: cancel by phone, then click Mark cancelled.

One list of every consignment booked from Mark as shipped, newest first, with the Order, Courier, CN, Status, Tracking, and who booked it and when. Filter by courier or status, or search by tracking number.

Choose Needs attention to see bookings that failed, whose label could not be saved, that were booked but not marked shipped, whose cancellation failed, or that have had no tracking update for 72 hours. Open the order to fix them from its Shipments panel.

Orders paid by a manual method wait here until someone checks the money has arrived. Cash on delivery orders need the advance confirmed; bank and wallet payments need a receipt. Open the order, compare the receipt with your bank statement, and confirm to capture the payment.

The Accounts & Payments Officer role is made for this job: it can verify receipts but cannot refund or change settings.

Open the order and use the ••• menu on the Summary box:

• Edit order: add or remove items or change quantities before the order ships. If the total changes, the customer pays the difference or is refunded.
• Create Return: choose the items coming back, a return reason and whether to refund. Mark the return received when the parcel arrives.
• Create Exchange: take back an item and send a different one, such as another size.
• Create Claim: replace or refund items that arrived damaged or missing, without the customer sending anything back.

A greyed-out option means the order is not in a state that allows it yet, for example nothing has been shipped. To cancel an order that has not shipped, use the ••• menu beside the order number and choose Cancel.

Refunds are made from the Payments box: open the ••• menu on the payment, choose Refund, enter the amount and a refund reason.

A draft order is an order you build for a customer. Choose the customer (or enter their details), add products, pick the shipping method and add any discount. When the customer has paid or agreed to cash on delivery, convert the draft into a real order. It then appears in All orders like any other.

• Order activities: the list staff pick from when they click Add activity on an order. Click + New Activity.
• Return reasons: the reasons offered on a return, such as Wrong size or Arrived damaged.
• Refund reasons: the reasons recorded with each refund.

A made-to-order product has no stock waiting on a shelf. Instead of keeping a placeholder number in inventory, the store raises a Work Order for the piece and tracks it until it arrives back with you.

The Production page holds every made-to-order setting. The most important ones:

• Made-to-order: the master switch. Off means no Work Orders are raised.
• Production location: where made-to-order stock is held and goods are received.
• Products without a setting are: the store default mode, and the Default lead time (days) used when neither the product nor the partner has one.
• One Work Order per: per order line, or one per order for each partner.
• Send Work Orders automatically: off means Work Orders wait as drafts until someone clicks Send to partner.
• Block fulfilment until received: refuses to fulfil a made-to-order item beyond what has been received. Leave it on.
• Partners, QC and alerts: the partner portal, a PDF on Work Order emails, Require QC before shipping, and the hourly SLA monitor that alerts staff once when a Work Order is overdue.
• Customer: what shoppers see. See What customers see.
• Delist and backorder: what happens when a partner runs out of material. See When a partner is out of stock.

Open a product and scroll to the tabs near the bottom: Selling › Fulfilment. Set Mode to Made to order, Ready to ship, or From stock, then made to order (sells any stock first). You can choose the Partner and Lead time (days) for this product, then click Save. A single size can have its own setting in the Override list below.

To set many products at once, tick them in Bulk edit and choose Set fulfilment mode.

The queue lists every Work Order with its Order, SKU, Size, Partner, Due date and the partner's Promised / expected date. The tabs across the top follow the status: Draft, Sent, In production (accepted, in production, dispatched or in rework), On hold, Partially received, Received, Closed and Cancelled (which also holds declined ones).

Tick Overdue, Due this week, SLA breached or Awaiting confirmation to narrow the list, filter by partner, or search by WO number, SKU or order number. On the Draft tab, tick several Work Orders and click Send to partner to send them together.

Every Work Order step is also written to the order's Order progress, so anyone looking at the order sees where production stands.

Partners do not sign in to the admin. When the portal is on for a partner, every Work Order email and daily digest carries a private link to their own page. There they see their open Work Orders with due dates and instructions, and can:

• Accept a Work Order, optionally with a promised date, or Decline it with a reason.
• Start production, then mark it Dispatched with the Expected arrival date.
• Add photos of the work in progress.
• Report Out of stock and choose what the store should do (see the next section), then Restocked – resume when material is back.

Links expire after the number of days in Portal links valid for (days). If a link is shared by mistake, open the partner under Production partners and click Revoke links; their next email carries a new one.

A partner who runs out of material declines the Work Order, or reports it after accepting, and chooses one of two outcomes for the design:

• Delist: stop selling it. The product stays published but shows as sold out, with a Notify me button, and it cannot be added to a cart.
• Backorder: keep selling from a restock date. Ships-by dates move out to the restock date plus the lead time, and the Work Order waits On hold (restock).

The Work Order shows the partner's choice, marked Awaiting confirmation. Click Confirm backorder (or Confirm delist) to apply it, change the restock date first if needed, or switch with Change to delist / Backorder. Tick Only the sizes on this Work Order to limit it to those sizes rather than the whole design. When material is back, click Restocked; on-hold Work Orders for that design resume. Relisting a product emails everyone who asked to be notified.

The declined Work Order itself waits for you: send it again later, give it to another partner, or cancel the line. Nothing happens to it automatically.

You can also delist, relist or set a restock date yourself under Sale state in the product's Fulfilment panel, or for many products at once with Delist or relist in Bulk edit.

Each of these is off until you switch it on:

• Show ships-by dates in the store: made-to-order items show "Made to order — ships by …" on the product page, in the cart and at checkout. Safety buffer (days) is added to this date only, never to the partner's due date.
• Order timeline for customers: the customer's order page shows each item's estimated ship date and a tracker: Confirmed, Being made, Pending shipment, Shipped, Delivered.
• Email customers about production: at most two emails per order, "Being made" when production starts and "Ready to ship" when every item is made. The Made-to-order progress email under Notifications must be on too.
• Backorder in product feeds: Google Shopping gets "backorder" with the ship date for made-to-order items.
• A Ready to ship filter lets shoppers hide made-to-order products in search and listings.

Pick a date range and partner to see how production is going: open Work Orders and units outstanding by partner and product, order-to-ship days, each partner's on-time rate, Work Orders by stage, rejection and QC failure rates, out-of-stock outcomes (delisted, backordered, relisted) and margin where costs are set. Download CSV exports the report for the chosen dates and partner. Costs come from the unit cost entered on each Work Order.

Click a customer to see their contact details, addresses, orders and segments. Customers who checked out without an account show as Guest.

• Addresses lists every saved address in full, defaults first. Click Add or Edit address to change one, and set the default shipping or billing address there. Roles that may not see personal details see these fields masked, marked Hidden for your role, and cannot change them.
• Fraud risk gives a score out of 100 based on flagged orders, blocklist hits and account age.
• Data protection shows what the customer agreed to receive. Use JSON or CSV to give a customer a copy of their data when they ask for it.
• Anonymize and delete removes personal details for a customer who asks to be forgotten. It cannot be undone; orders stay in your records without the personal details.

Use segments to limit a discount code to certain customers, to give them their own prices in a price list, or to target them in a campaign.

• Lifetime value scores each customer and sorts them into VIP, High, Medium, Low and At-Risk tiers based on how recently, how often and how much they buy. You can override a tier by hand.
• Companies holds business buyers who order on account.
• Deletion requests lists customers who asked for their account to be deleted, so you can track each request.

Messages sent from your storefront contact form, and email addresses that signed up for your newsletter. Enquiries are always saved here. To also receive them by email, set a support email in Contact & invoice.

Carts with items that were not checked out and have had no activity for 24 hours. The tiles show how many there are, their value, and how many recovery emails were sent. The recovery email goes out once per cart by itself; you can switch it off in Notifications. Click Download CSV to follow up by phone or WhatsApp.

The Discount Dashboard under the list shows how many times your codes were used, the revenue they brought in, and the discount given.

Marketing › Promotions › Campaigns groups promotions for one event, such as an Eid sale, with start and end dates and an optional budget for spend or number of uses.

Marketing › Promotions › Affiliates tracks people who promote your store. Click Add Affiliate, set their commission, and the tiles show referrals and earnings.

A price list changes prices for a set of products, for a period, and optionally only for certain customer segments.

Rules that change prices when conditions are met. The page warns you when two rules clash, and the Audit Trail records every price change and who made it.

Send your products to Google Merchant Center and to the Meta catalogue that Facebook, Instagram and WhatsApp share. Turn a channel on, click Configure, paste the keys from your Google or Meta account and use Test connection. Keys are stored encrypted and are never shown again.

Add Google Analytics 4, Google Tag Manager, the Meta Pixel, Google Ads, TikTok Pixel, Microsoft Clarity and site verification tags without a developer. Turn a card on, click Configure and paste the ID. Changes reach your storefront within 5 minutes.

Control how shoppers search and filter, and what they are shown first.

Blog has inner tabs for posts, authors, categories and tags. Click + New post, write the post, choose its language and category, and publish.

Policies holds your terms, privacy, returns and shipping policies. Each change saves a new version with an effective date, so you can show customers which version applied when they ordered.

While the switch is on, visitors see a "coming soon" page and search engines are told not to list the store. Your team signs in on that page with their admin account to see the real store. Write your own headline and message, or leave them blank for the default wording.

A team sign-in on the storefront lasts 72 hours. Click Sign everyone out after removing someone from the team. Turn the switch off on launch day.

Settings › Store details › URL redirects sends old or changed web addresses to the right page, so links from Google and social posts keep working. Click Create redirect, or upload many at once from the CSV template. Enter paths without the country code, for example /old-page.

Settings › Store details › Translations translates product names, descriptions, categories and other content. Choose your languages under Languages, then click Edit on each content type.

Pick a period (7 days, 30 days, 90 days, 1 year or custom) and a comparison at the top of each dashboard. Each figure has a small badge showing where it comes from: Orders figures come from your store's own orders; Events and Blended figures need storefront tracking switched on. Most dashboards have Export CSV.

A library of ready-made reports grouped into Sales, Orders, Customers, Acquisition, Behavior, Marketing, Inventory and Finances. Search or filter by category, and click a report marked Ready to open it and export it. Reports marked Not available need data your store does not collect yet.

Orders that look suspicious, for example from a brand-new account, a blocklisted phone number or an unusual address, wait here. Each shows the reasons it was flagged. Click View details to check, then Approve to capture payment and continue, or Reject to void it. The same buttons appear on the order page.

Risk › Risk & protection › Brand protection flags product listings that match your protection rules, so you can review them. Click Run Scan Now to check again.

Risk › Risk & protection › Blocklist blocks orders from emails, IP addresses, phone numbers or addresses you name. Click Add Entry, or Bulk Import for a list.

To change someone's role, pick a new one in their row. Suspend stops their access at once. The Roles & permissions tab shows what each role can view and manage, area by area; sensitive actions such as refunds, exports and publishing sit under Advanced. Click Add role to make your own. The Activity log tab records who did what, with filters and a CSV download.

● can change · ○ can view only · – no access. This is how each role is set up when a store is created. Your Owner or Administrator can change what a role holds under Roles & permissions, so your store may differ. The "Who can use this" box at the top of each section in this manual uses the same defaults.

• General: store name, default currency, default region, sales channel and stock location, and the currencies you accept.
• Exchange rates: enter each currency as units per 1 US dollar, choose how converted prices are rounded, then click Dry run to preview and Sync prices now to recalculate every currency from your rupee prices.
• Contact & invoice: the support email that receives contact-form messages, the website, phone and address printed on invoices, and the storefront address used in email links.
• Translations, Storefront access and URL redirects: see Online store.

A region is a group of countries that share a currency, tax settings and payment methods, for example "Pakistan" in rupees and "International" in US dollars. Click Create, choose the countries, currency and payment methods.

Tax regions holds tax rates per country. Launch readiness runs a checklist for a region before you open it: region setup, payments, shipping, tax, translations and legal pages.

Settings › Shipping & delivery › Shipping rules sets delivery prices for a single country or a group of countries. Click Methods first to create your delivery methods (for example Standard and Express), then Add rule to price them by weight band. Amounts are in rupees; other currencies follow your exchange rates. Weight bands can also be imported from a spreadsheet under Import.

Settings › Apps & integrations › Couriers connects FedEx, PostEx, Leopards Courier and CallCourier. Turn a courier on, click Configure and enter your account details. A courier is offered at checkout, and in Ship with, only once it is on and fully set up.

To stop a courier being picked for a while, for example over Eid, set Paused until on it with a note such as "Eid closure". Staff see the note and the courier is greyed out until that date.

The Shipping box applies to every booking: the Courier reference prefix printed on consignments, a Dispatch email (label backup) that receives the label when it cannot be stored on the order (never the customer), and how many days to Keep stored labels. Purge stored labels now removes older label copies early; shipments, tracking numbers and the shipping log are kept.

Cards & digital wallets: turn on Stripe to accept cards, Apple Pay and Google Pay, and paste the keys from your Stripe dashboard.

Manual & offline methods: cash on delivery, bank transfer, JazzCash, wire transfer and money transfer services. Turn each one on, set the Checkout label customers see, and click Configure to enter the account details shown at checkout. Which regions offer each method is set on the region.

Every email your store sends, grouped by Orders, Shipping, Payments, Returns, Marketing and Inventory: order confirmation, order completed, shipped with tracking, delivered, payment received, return requested, return received, abandoned cart recovery and back in stock. Switch one off to stop it. Click Preview to see the real email on desktop or phone, in English, Urdu or Arabic.

Every View order button in a customer email opens a private order status page, so customers who checked out as guests can follow their order and its tracking without signing in. The Made-to-order progress email sends "Being made" and "Ready to ship" updates; see What customers see.

Settings › Sales channels: the places you sell, for example your online store and your shop counter. Each product and stock location is linked to the channels it serves.

Settings › Data & maintenance: Import for bulk files (see Import and export) and Store setup, which shows what is configured and can load a complete setup file.

Settings › Developer: API keys for your storefront and other apps, and a log of background jobs. Your developer or support team uses these; you rarely need them.

Settings › Apps & integrations › AI agents: lets shopping assistants browse your catalogue and place orders. It stays off until every item in its readiness list is resolved; ask your support team before switching it on.